Hit Reset Campaign
The Hit Reset Event Campaign was designed to spotlight Glorious Gaming’s current products and alert customers to ongoing sales. I crafted cohesive branding and engaging visuals to maximize awareness and drive engagement across web, social media, and email platforms. Deliverables included event branding, digital advertisements, email campaigns, and promotional banners.
Client:
Glorious Gaming
Role:
Lead Marketing Designer
Year:
2024
Process
The design process was both creative and data-driven, focusing on crafting visuals that aligned with Glorious Gaming’s identity while meeting performance goals. Each stage was carefully planned to ensure cohesion and effectiveness across platforms.
Research and Strategy: We analyzed audience preferences and competitor campaigns to identify key messaging and design elements that would resonate with gamers and align with our sales goals.
Layout Structure: We focused on creating clean, organized layouts that emphasized the product features and sales messaging, ensuring a seamless experience across all platforms.
Imagery Selection: We focused on dynamic, product-focused imagery that highlighted the performance and quality of the products, aligning with the campaign’s goal to drive sales and engagement.
Finalization and Rollout: We refined the designs based on feedback and adjusted them for each platform’s requirements, ensuring consistency and maximum engagement across web, social media, and email.
We selected Space Grotesk as our primary typeface for its modern, clean design that balances readability with a touch of sophistication. Paired with Work Sans as the secondary font, we created a versatile typographic system that offers clarity and consistency across all campaign materials. This combination reinforces the contemporary and approachable nature of the 'Hit Reset Event' branding.
The color palette combines bold, energetic tones with versatile neutrals, reflecting Glorious Gaming's refreshed brand identity. These colors were chosen to evoke excitement and focus while ensuring consistency across all event visuals.
Key takeaways
The Hit Reset Event Campaign effectively maintained Glorious Gaming’s bold brand identity across multiple platforms, using dynamic, product-focused imagery to engage the audience. Through a data-driven approach, we optimized designs for higher conversion rates and sales. The campaign's assets were seamlessly adapted for web, social media, and email, ensuring consistency and maximum impact across all channels.