Glorious Paid Media
The Pro Series Mice Ad Campaign was a digital marketing initiative aimed at showcasing Glorious Gaming’s high-performance gaming mice to a broader audience. Through bold visuals, targeted messaging, and strategic A/B testing across Google and Meta, the campaign focused on driving engagement, increasing brand awareness, and converting clicks into sales while staying true to the dynamic Glorious Gaming brand identity.
Client:
Glorious Gaming
Role:
Marketing Designer
Year:
2023
Process
The process for creating the Pro Series Mice ad displays involved a strategic approach to ensure the visuals were engaging, effective, and optimized for performance. Here’s a breakdown of the steps taken.
Audience Analysis: Identified key messaging and product features that would resonate with the target gaming community.
Imagery Selection: Combined both product and lifestyle images to highlight the mice’s performance while showcasing them in real-world gaming scenarios.
Ad Variations: Created multiple ad designs with different taglines to test which would drive the most engagement.
Performance Optimization: Refined designs and messaging based on A/B testing results to maximize conversions across Google and Meta.
For the Pro Series Mice ad displays, we chose a bold color palette that aligned with Glorious Gaming’s high-performance brand identity. The primary colors included deep black for a sleek, modern backdrop, a vibrant orange to draw attention, crisp white for contrast and clarity, and off-white to soften the design and improve readability. This combination ensured a striking yet clean aesthetic. For typography, we selected Montserrat, a contemporary sans-serif font known for its strong legibility, which paired well with the bold visuals and reinforced the campaign's dynamic, high-energy feel.
Key takeaways
The Pro Series Mice ad designs were highly successful in driving both engagement and conversions. The combination of bold visuals, compelling messaging, and strategic A/B testing helped us optimize performance across Google and Meta platforms. The ads successfully captured the attention of gamers, increased brand visibility, and played a significant role in boosting product sales. Here are the key takeaways from the campaign:
Balancing Bold Visuals and Clear Messaging: Striking visuals and concise messaging effectively engaged the target audience while highlighting the product’s features.
Image Selection Impact: Combining product and lifestyle imagery created a stronger connection with gamers and showcased the mice in both real-world and product-centric contexts.
Data-Driven Refinement: The campaign underscored the value of using performance data to continuously refine design choices, driving better engagement and conversions.
Consistency in Brand Identity: The use of carefully chosen colors and typography helped maintain Glorious Gaming’s dynamic, performance-driven brand presence.