Calmara (Concept)
Calmara is a meditation and yoga app designed to help users find tranquility and balance in their busy lives. With a sleek, minimalist interface and soothing color palette, Calmara offers guided sessions, breathing exercises, and mindfulness practices to promote relaxation and mental clarity. The app's user-friendly design ensures a peaceful experience from start to finish, allowing users to unwind, recharge, and embrace inner calm.
Client:
Conceptual
Role:
Brand Designer
Year:
2023
Process
The process of designing Calmara’s brand guidelines involved crafting a cohesive and calming visual identity that aligned with the app's purpose of promoting relaxation and mindfulness. Here’s how I approached it:
Defined a serene and minimalist color palette to evoke tranquility.
Selected typography that balanced elegance with readability.
Designed a logo and iconography that reflected simplicity and mindfulness.
Created a flexible layout system to ensure consistency across platforms.
Iterated on designs to maintain accessibility and functionality while preserving the app’s calming aesthetic.
The color palette for Calmara was designed to inspire tranquility, featuring soft, natural tones that promote relaxation and balance. Typography complemented this aesthetic with a refined serif typeface paired with a clean sans-serif for optimal readability. The design also ensured seamless integration with macOS and iOS, creating a cohesive and intuitive experience across Apple platforms.
Key takeaways
Designing the brand guidelines for Calmara focused on creating a serene and functional visual identity that embodied mindfulness and calm. The color palette featured soft, natural tones to promote relaxation, while the typography paired an elegant serif with a modern sans-serif for readability and balance. Special attention was given to ensuring seamless integration with macOS and iOS platforms, providing a consistent and intuitive experience across devices. The result was a cohesive design system that prioritized accessibility, visual harmony, and a calming aesthetic that resonated with users.