Calmara (Concept)
Calmara is a meditation and yoga app designed to help users find tranquility and balance in their busy lives. With a sleek, minimalist interface and soothing color palette, Calmara offers guided sessions, breathing exercises, and mindfulness practices to promote relaxation and mental clarity. The app's user-friendly design ensures a peaceful experience from start to finish, allowing users to unwind, recharge, and embrace inner calm.
Client:
Conceptual
Role:
Brand Designer
Year:
2023
Key takeaways
Designing the brand guidelines for Calmara focused on creating a serene and functional visual identity that embodied mindfulness and calm. The color palette featured soft, natural tones to promote relaxation, while the typography paired an elegant serif with a modern sans-serif for readability and balance. Special attention was given to ensuring seamless integration with macOS and iOS platforms, providing a consistent and intuitive experience across devices. The result was a cohesive design system that prioritized accessibility, visual harmony, and a calming aesthetic that resonated with users.